WE help sport organisations create inclusive environments for young people to shape strategic, sustainable change
Research & insights: including deep listening, ethnography, focus groups & surveys
Co-creation & workshop delivery
Stakeholder engagement & consultation
Innovation labs and idea generation
Diversity & inclusion assessment
“Better sport grows from conversations that centre young people’s real experiences, not assumptions about them.
Insight becomes powerful when it respects their voices and turns their stories into action.”
Using a blend of insight, observation and lived‑experience research, we identify barriers and look for opportunities and practical actions that will improve belonging, confidence and retention across your sporting programmes.
What began as a passion for sport and inclusion of young people in sport has has evolved into something deeper.
With over 25 years of experience working with clients in sport, private sector, community & not for profit understanding deep seated drivers, needs and motivations, you’re in safe hands
25 years of working with amazing people across the world
lived experience deep dive for a national sport governing body
A national sports organisation wanted to better understand barriers to inclusion across its community networks.
Designed and led a stakeholder consultation process, synthesised insight from multiple audiences for a practical set of strategic recommendations.
The outcome was a clearer roadmap for action, stronger internal alignment, and greater confidence in how to move from intention to implementation.
Policy review and stakeholder consultation for a national sport governing body
Led a multi-year, deep listening and stakeholder engagement programme for a national sports body with a focused DEI/ protected characteristic lens.
Translated research, consultation and lived experience into policy recommendations.
Supported organisations to listen more effectively to underrepresented voices and act on what they heard.
Unified a fragmented multi-country Insights & Planning function across Asia and Africa
Embedded shared standards, consumer-closeness and a train-the-trainer model.
Designed and facilitated inclusion programmes that built trust, engagement and momentum.
Repositioned insightSinto a strategic business imperative, contributing to innovation and building high-performing cross regional teams